Hey, salaam and welcome!
I’m so happy you’re here.
My name’s H.W and I’m a Muslim girl with big dreams and a deep love for culture, design, and identity. Asal Roots was born from a mix of all three, a small idea that turned into something much bigger than I expected (alhamdulillah).
I run this little business on my own, designing and packing every single order with care. The name Asal Roots comes from the Somali word “asal”, meaning “origin” or “essence”, and that’s exactly what this brand is about, staying connected to where we come from, while celebrating who we are today.
Each tote bag tells a story. Whether it’s a camel under a desert sky or a star that symbolises hope and pride, these aren’t just prints. They’re reminders. Of heritage. Of identity. Of strength.
This journey has been a leap of faith. I'm not a big company or a polished brand. Just one person trying to share something meaningful with the world. Every order means the world to me, and with your support, I hope to grow Asal Roots into a space that reflects our culture, our voices, and our beauty.
Thank you for stopping by. And if you’ve made it this far, thank you for believing in the vision.
Once again, thank you for visiting.
H.W
Founder of Asal Roots